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Marketplace guide

Amazon Product Image Requirements: A Practical Seller Checklist

Amazon product image requirements are the published rules for background, framing, text, and resolution that every listing image must meet. Use this checklist as a production aid, but always verify current requirements in Seller Central for your category before publishing.

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Amazon Product Image Requirements: A Practical Seller Checklist example

Marketplace image pack

Primary + 4 lifestyle assets

What are the Amazon main image requirements?

The Amazon main image must sit on a pure white background, show the product clearly and completely, carry no promotional text, and export at enough resolution for useful zoom (typically 2000 × 2000 px). Start every pack by locking the main image to those rules before adding lifestyle images.

A compliant main image is the single highest-leverage asset in an Amazon listing.
  • Check background color
  • Inspect product coverage
  • Review small text and logos

What should the supporting gallery include?

The supporting gallery should explain scale, ingredients, use, packaging, and important product details with accurate, category-appropriate claims. Secondary images turn a compliant hero into a listing that answers buyer questions.

  • Scale and context shots
  • Ingredient or material callouts
  • Use-case images

Sources and further reading

Verify current marketplace rules and image standards at the official sources below.

Frequently asked questions

Common questions about Amazon Product Image Requirements: A Practical Seller Checklist

What are Amazon's main image requirements?

The main image must sit on pure white, show the product clearly and completely, carry no promotional text, and export at enough resolution for zoom — typically 2000 x 2000 px. Verify current rules in Seller Central for your category.

What should the supporting gallery include?

The supporting gallery should explain scale, ingredients, use, packaging, and key details with accurate claims. Secondary images turn a compliant hero into a listing that answers buyer questions.

Where do I verify Amazon image rules?

The authoritative source is Amazon Seller Central's product image requirements (G1881). Use this checklist as a production aid, then confirm current requirements before publishing.

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